Earlier this year, Instagram & Snapchat formed a partnership with GIPHY, to allow the use of “GIF Stickers” on their stories.
The GIF has been around for ages, but with the introduction of the new GIF Sticker, the user base exploded.
”GIF Stickers” are different from regular GIFs because they are designed to be placed on top of other photos or videos to add fun animation.
Each GIF has a set of tags that makes it searchable, so users can find the perfect GIF to spice up their stories.
When they launched this new type of GIF, there wasn’t nearly as large of a library to choose from as before.
Since there are far less choices, that means GIF Stickers are being viewed at an ASTRONOMICAL rate (especially very niche and unique stickers with great tags)
Wherever there are tons of eyeballs, marketers will eventually figure out a way to infiltrate their message & brand.
It will eventually become saturated, but as of right now there are some tags and keywords that don’t have ANY GIF stickers associated with it.
Clever brands are able to figure out ways to integrate GIF Stickers that enhance their own stories, and that fans and people all over the world will want to use as well.
In order to get your GIF Stickers uploaded to Instagram and Snapchat, each one must be manually approved by GIPHY staff, and the uploader must be a “Verified Creator.”
This approval process can take weeks, and there is little information on why someone gets approved or denied as a “Verified Creator.”
Even if you finally get approved, these new GIF Stickers are hard to create.
You’ll spend hours watching YouTube tutorials trying to figure out Photoshop, and you’ll probably end up like this guy:
You need someone who’s a verified GIPHY creator, who knows what they’re doing.
Hi, I’m Andrew.
In addition to running my podcast, I’m a verified GIPHY creator, and I have created animated GIF stickers for personalities and brands that have been viewed TENS OF MILLIONS of times.
Okay. You get it. GIFS are blowing up, and you’re a big ol dummy if you don’t want some GIF Stickers for yourself.
SO WHAT ARE YOU WAITING FOR??
These are the types of GIfs that WE can create together.
$60 for individual GIFs
$175 for a package of 4 GIFS
(You save $60)
Animation is basic with no special effects
(Think "jiggles'' "swipes" and "flashes")
Must provide all Logos, Photos, etc.
HIGH LEVEL ANIMATION
$75 for individual GIFs
$225 for a package of 4
(You save $75)
More moving parts with higher quality animations
(Think multiple moving parts)
Must provide all Logos, Photos, etc.
$120 for individual GIFs
$360 for a package of 4
(You save $120)
GIFs that are made entirely from Scratch
(Think custom graphics with lots of motion)
Custom Graphics may be generated from a video or new studio session.
These are just examples, and the sky’s the limit with how creative we can go with your custom GIFs.
I suggest launching your GIF campaign with a package; that way your audience has a few different choices when making their selections.
It looks really lame (and lazy) if someone types your brand name and only one GIF comes up… that’s just not cool and super underwhelming.
So HOW DOES This WORK??
STEP 1: Planning & Prep
We will discuss the goals of your GIFs to optimize your discovery and shareability.
Describe and give examples of the style of GIFs you want.
You can look through my existing Portfolio, which can be found HERE or finding other GIF Sticker styles or animations that you would like to emulate.
This is important so that I have something to aim for.
Start selecting your tags
This is how people will find your GIFs.
The tags need to be finalized by the time we are ready to upload.
For guidelines on tagging, here is GIPHY's guide
STEP 2: Acquire Assets and Begin Animation
The assets need to be of the HIGHEST QUALITY, transparent if relevant, pictures, logos, etc
Turnaround time will be 5 business days
STEP 3: Proofing and Finalization
I will send you a preview for your approval. You will have up to 2 rounds of complimentary revisions.
Once the GIFs have been approved, I will upload to GIPHY for the world to use!!
ALRIGHT, I’M READY!!
For ordering and inquiry, please fill out the form below so I can get a better idea of your needs. Once I have all the assets necessary, I’ll create your GIFs in less than 5 business days!